Skip to main content

Sustainability Tech | Nike's Making App.

nikemakers.com


Hey guys! I know... I know its been a minute, but grad. school is keeping me pretty occupied. While I was busy doing research, I stumbled across an interesting article, Greenbiz.com, talking about Nike's "Making" app and I must say it is pretty awesome! Being that the focus of my Master's is in merchandising and consumer studies, I will be doing a ton of research on sustainability and this app is a great tool for me and for anyone who its wanting information on the sustainability of materials or fabrics they may purchase or use.



 The app provides the environmental impact for materials in the areas of chemistry, water consumption, energy and waste and it compares fabrics so you know which is better for you to use from a sustainable standpoint. It is free for anyone to download (only on iOS), so of course I did and it's amazing how much information this app offers to you. If you every wanted to know the impact of the materials that you wear or materials a certain company uses, I would definitely download the app. It is a great tool to have.



Thanks for reading!

-Desi
Labels:

Comments

  1. VanessaOctober 7, 2014 at 6:31 PM

    Wonderful post...I like your blog.^^
    Maybe follow each other on bloglovin?
    Let me know follow you then back.
    Lovely greets Nessa

    ReplyDelete

Post a Comment

Popular posts from this blog

Fashion Ed: Fashion Flow Theories

Today I want to discuss the theories of Fashion Flow: Downward, Horizontal, and Upward. You probably have heard these terms before but I want to go into further detail as to what they mean and the difference between them. Downward Flow Theory ( Trickle - Down) This theory is the most widely known and the oldest theory of fashion adoption. The basic definition in short-to be identified as a true fashion, styles must first be adopted by those at the top of the social pyramid, then the style is eventually accepted at the lower social levels. This theory assumes that there is a social hierarchy in which lower income people seek to identify with more affluent people. Because those at the top want to disassociate themselves with the lower social level, once the fashion or style has flowed to the lower social level, the upper classes will reject it and move on to the next new fashion. The phrase "that is so last season" comes to mind when I think of this theory. Ag...
1 comment
Read more

Fashion Ed: Fashion Adoption Theory

When a style or trend debuts, whether it's trying out a new BB cream or obtaining a pair of trendy cut out boots, when would you say it is that you catch on or adapt to a trend? The fashion adoption theory was one of my favorite theories to learn, as it tells you how a style or trend starts and ends. Fashion Adoption : A process on how an individual accepts and purchases a new fashion or a style. This Innovation Adaption Curve plots out the five categories and basically shows that with time, any new style or trends popularity rises and eventually fades. Innovation Adaption Curve There are five categories that describe how early a consumer adopts a new fashion compared with others: Fashion Innovators, Fashion Opinion Leaders, Mass Market Consumers, Late Fashion Followers, and Fashion Isolates and Laggards. Tartan is trending right now, so I feel that it would be a great example to follow. Fashion Innovators Yves Saint Laurent-Metro.US Consumer...
2 comments
Read more

Fashion Profile | Eileen Fisher

As stated on the company's website:    ONLY 66% OF WHAT YOU SEE HERE IS SUSTAINABLE. THAT'S GOING TO CHANGE. NO EXCUSES. The dress is bluesign® certified silk. The jeans are made with organic cotton. And the cardigan? It's one of our Icons, made with fine-gauge linen. The fiber isn't organic this season, but it will be. And by 2020, if the linen is conventionally grown we won't use it.This isn't a perfect picture, but it's an accurate one. We know there's still work to be done. No excuses. In my search in finding sustainable brands, I stumbled upon an ad for Eileen Fisher and their Vision 2020 initiative. This is the first fashion company I have come across with this type of initiative. This is definitely a brand I will keep an eye on to see if they are able to accomplish their goal. Eileen Fisher's vision is in tune to what I feel fashion retail companies should be doing specifically in regards to addressing their social, et...
1 comment
Read more