When a style or trend debuts, whether it's trying out a new BB cream or obtaining a pair of trendy cut out boots, when would you say it is that you catch on or adapt to a trend? The fashion adoption theory was one of my favorite theories to learn, as it tells you how a style or trend starts and ends. Fashion Adoption: A process on how an individual accepts and purchases a new fashion or a style. This Innovation Adaption Curve plots out the five categories and basically shows that with time, any new style or trends popularity rises and eventually fades.
There are five categories that describe how early a consumer adopts a new fashion compared with others: Fashion Innovators, Fashion Opinion Leaders, Mass Market Consumers, Late Fashion Followers, and Fashion Isolates and Laggards. Tartan is trending right now, so I feel that it would be a great example to follow.
Consumers who adopt a new fashion soon after it appears on the market relatively earlier than most other…
I am not that much of a jewelry person, I'm a studs and one ring kind of girl, but I am hyperventilating over this beautiful necklace. Box or curb chain necklaces are a classic staple that every girl should have in their jewelry box and I am currently devoid of one. I was recently browsing through Wendy's Lookbook (I absolutely love her) and one of my favorite looks from her is here. I love the look but my eyes went straight to the necklace and now it is all I can think about. It is sold out and I cannot seem to find it anywhere but I will find this necklace if it is the last thing I do! -Desi