When a style or trend debuts, whether it's trying out a new BB cream or obtaining a pair of trendy cut out boots, when would you say it is that you catch on or adapt to a trend? The fashion adoption theory was one of my favorite theories to learn, as it tells you how a style or trend starts and ends. Fashion Adoption : A process on how an individual accepts and purchases a new fashion or a style. This Innovation Adaption Curve plots out the five categories and basically shows that with time, any new style or trends popularity rises and eventually fades. Innovation Adaption Curve There are five categories that describe how early a consumer adopts a new fashion compared with others: Fashion Innovators, Fashion Opinion Leaders, Mass Market Consumers, Late Fashion Followers, and Fashion Isolates and Laggards. Tartan is trending right now, so I feel that it would be a great example to follow. Fashion Innovators Yves Saint Laurent-Metro.US Consumer...